PROJECTS
Sea Star
Brand Description / 01
Sea Star was founded in 2015 with one simple goal: to make stylish water shoes a thing.
What started with our signature waterproof espadrille has grown into a laid-back lifestyle brand inspired by coastal living and everyday adventure.
Quick-dry neoprene, durable soles, and effortless style — made to move with you, from beach days to city strolls.
Because good design should never slow you down.
Role / 02
Brought in to reposition, relaunch and rebuild growth. Led creative direction, paid acquisition, and product storytelling
